User Journey Map
A template to help you get started with building simple user journey maps.
A template to help you get started with building simple user journey maps.
How to fill the map
After you finished your user research, you have data about your users journeys to build such maps.
You should start by defining the goal and scope of your map.
Then you can list the different phases of the journey.
From there, you might not fill the map from top to bottom, column by column, especially if you are doing this with your team. Feel free to fill each section when it makes sense to you.
I would advise you to:
use sticky notes when you are working with your teams to brainstorm and fill the map
edit the white rectangle with final content once you are finished and want to export this and show it to colleagues
For more information about the generic UX method of "building journey maps" you can check my article as an introduction to user journey maps and the notes pined on the right of this board.
Get started with this template right now.
Behavior Design Mapping (Journey)
Works best for:
Customer Journey Map
This map is a behavior micro-journey and should be feeding from a higher level map.
User Research Kick-off Canvas
Works best for:
Customer Journey Map
The User Research Kick-off canvas aims to open the research conversation to create alignment, input, collaboration and engagement with stakeholders early in your research journey, paving the way for some awesome and impactful user research.
Customer Journey Map Template
Works best for:
Ideation, Mapping, Product Management
A customer journey map (CJM) is a visual representation of your customer’s experience. It allows you to capture the path that a customer follows when they buy a product, sign up for a service, or otherwise interact with your site. Most maps include a specific persona, outlines their customer experience from beginning to end, and captures the potential emotional highs and lows of interacting with the product or service. Use this template to easily create customer journey maps for projects of all kinds.
Customer Journey Mapping
Works best for:
Customer Journey Map
Guidelines for Customer Journey Mapping.
Two-track Journey Map
Works best for:
Customer Journey Map
This is a journey map with a bit of a twist -- it presents the customer's journey alongside the institution's journey.
Experience Map
Works best for:
Desk Research, Mapping
Plan your product according to your customer’s needs and desires with the Experience Map Template. Bring a customer-centric approach to product development and branding.