Product Discovery Ideation Session
As part of Product Discovery, cross-functional product teams should be given the autonomy and freedom to explore the solution space on their own.
As part of Product Discovery, cross-functional product teams should be given the autonomy and freedom to explore the solution space on their own. Their complementary skills and perspectives lead to objectively better and more creative ideas than top-level management can come up with. But in order to harness this creativity, it takes structure. That's why I created this step-by-step ideation session template for teams to use during Product Discovery. I've incorporated proven ideas from my own experience and from others, while providing enough flexibility to make it your own.
For the "context" stage, I recommend frameworks like Impact Mapping, which can quickly bring participants up to speed in terms of recently gathered user insights. Throughout the ideation process, I encourage a "together alone" working mode, giving individuals the freedom to sort their thoughts without the bias and pressure of group thinking.
The session should end with a prioritization of the identified ideas. Here it's important to keep an iterative and experimental mindset for the following steps of your Product Discovery: Think how easy it would be to launch an experiment around this idea and how high your confidence is at the moment in terms of creating the changes in behavior you have prioritized.
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Customer Touchpoint Map Template
Works best for:
Desk Research, Product Management, Mapping
To attract and keep loyal customers, you have to truly start to understand them—their pain point, wants, and needs. A customer touchpoint map helps you gain that understanding by visualizing the path your customers follow, from signing up for a service, to using your site, to buying your product. And because no two customers are exactly alike, a CJM lets you plot out multiple pathways through your product. Soon you’ll be able to anticipate those pathways and satisfy your customers at every step.
I Like | I Wish | I Wonder
Works best for:
Agile
Feedback is a key part of any project development and crucial to the iterative process.
SIPOC Process Map
Works best for:
Agile Metodology
The SIPOC Process Map is a visual tool for documenting the high-level process flow of a system or project. It helps teams identify Suppliers, Inputs, Processes, Outputs, and Customers, facilitating a holistic understanding of the value stream. This template enables teams to visualize key process elements and interdependencies, empowering them to identify areas for improvement and optimize workflow efficiency. By promoting transparency and collaboration, the SIPOC Process Map empowers organizations to deliver value more effectively and satisfy customer needs.
SIPOC
Works best for:
Agile Methodology
The SIPOC template by Dagmar Vlahos provides a structured framework for documenting the high-level process flow of a system or project. It helps teams identify Suppliers, Inputs, Processes, Outputs, and Customers, facilitating a holistic understanding of the value stream. By visualizing key process elements and interdependencies, this template enables teams to identify areas for improvement and optimize workflow efficiency, empowering organizations to deliver value more effectively and satisfy customer needs.
The Team Canvas
Works best for:
Agile
The Team Canvas is a versatile tool for aligning on goals, roles, and processes. It provides a structured framework for defining purpose, clarifying responsibilities, and visualizing the working environment. By fostering open communication and shared understanding, this template facilitates collaboration and increases team cohesion, empowering you to create a shared vision and drive collective success.
Agile Product Roadmap
Works best for:
Roadmap, Planning, Mapping
The Agile Product Roadmap template enables teams to visualize and communicate the strategic direction of their product development in an agile environment. It allows for flexibility and adaptation to changing requirements while providing a clear overview of priorities and timelines. By incorporating feedback loops and iterative planning, teams can ensure alignment with stakeholder expectations and deliver value incrementally.