Practical Customer Journey Mapping by Alex Gilev
Today, customers hold companies to high standards for product quality and user experience.
To stay afloat, best-in-class companies optimize customer journeys, not just individual touchpoints or design.This template exists for several reasons:
It helps you identify the key value metrics for your product
Map out the critical path to better understand the entire user journey
View your product through the gamification lenses by breaking it down on different levels
See a bigger picture and make strategic decisions early on
Learn how to leverage Customer Journey Mapping to create successful products with a sticky user experience to maximize your company’s competitive advantage.
This template was created by Alex Gilev.
Get started with this template right now.
Strategy Map Template
Works best for:
Leadership, Strategic Planning, Mapping
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Online Sketching Template
Works best for:
UX Design, Desk Research, Design Thinking
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User Persona Template
Works best for:
Marketing, Desk Research, User Experience
A user persona is a tool for representing and summarizing a target audience for your product or service that you have researched or observed. Whether you’re in content marketing, product marketing, design, or sales, you operate with a target in mind. Maybe it’s your customer or prospect. Maybe it’s someone who will benefit from your product or service. Usually, it’s a whole collection of personalities and needs that intersect in interesting ways. By distilling your knowledge about a user, you create a model for the person you hope to target: this is a persona.
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Works best for:
Market Research, Research & Design
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Spider Chart Template
Works best for:
Design
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Empathy Map Template by Jeshua MacDonald
Works best for:
Market Research, Research & Design
The Empathy Map template is essential for anyone looking to understand their audience better. It helps you gather insights into user thoughts and behaviors, allowing you to design more user-centered products and services. Perfect for UX designers and marketers.