Go-to-Market GTM Template | Miro
Strategically outline how your company will bring a product to market with a Go-to-Market Strategy Template. Align teams and company goals in one shared space.
About the Go-to-Market (GTM) Strategy Template
When you want to launch a new product or service, there’s a lot of thought and research that goes on beforehand. Your go-to-market strategy template is a document that captures relevant data and insights from your research and includes information about your target audience, marketing plan, and sales strategy.
What is a go-to-market strategy template?
A go-to-market strategy template is a framework that a company follows while bringing a product to market. The GTM strategy framework varies by company but generally includes a business plan detailing the target audience, marketing plan, and sales strategy.
Every product and market presents different challenges and opportunities, so it’s important to map out your go-to-market strategy thoroughly for each.
How to use the go-to-market strategy template
Start with our pre-made GTM strategy template, making any changes you’d like to suit your needs. Then, follow the steps below to work on your go-to-market strategy framework in Miro:
A good starting point is to answer the questions in the respective sections:
Preparation: What’s the goal of your strategy? Discovery: What are the potential markets? Determination: Where should you compete? Design: What is the best Go-to-Market? Recommendation: How will you determine success?
Then, follow the steps below to work on your go-to-market strategy framework together with your team:
Invite team members to join your board and collaborate.
Use the @mention or video chat if you need input from others.
You can upload other file types, such as documents, photos, videos, and PDFs, to store all the relevant information in one place.
You may also find it useful to link to or embed other boards such as Personas and Marketing Strategy.
When to use a go-to-market strategy template
A GTM template is needed when you launch a new product or service in an existing market or launch a new product or service in an entirely new market.
A go-to-market strategy ensures you target the correct audience with the right positioning. The goal of the GTM strategy is to have an action plan to ensure that potential customers understand the value-added value of your product or service.
To ensure the success of your launch, you need to do the upfront research and strategic planning. This is crucial for startups with limited resources and established companies that operate in a competitive environment. A go-to-market template is meant to help you achieve a competitive advantage.
Discover more marketing strategy templates to jumstart your success!
How do you write a go-to-market plan?
A GTM plan can be written or visualized in a number of ways depending on the specifics of your product launch. If you use a Go to Market Strategy template, you can visualize your strategy’s key components easily. To write your go-to-market strategy, you’ll need to answer key questions about your product, its use cases, the market problem, your potential customers, and your budget and resources.
What are the elements of a Go-to-Market strategy?
The GTM strategy template in Miro covers five project areas: preparation, discovery, determination, design, and recommendation. Inside each of these areas, you’ll find key questions, focus, inputs/tasks, and outcomes. You can work with this GTM template or adapt and adjust it according to your organization’s needs or client’s requirements.
Is it possible to personalize a go-to-market strategy template to suit the needs of my product or service?
Yes, many go-to-market strategy templates are customizable, allowing you to tailor them to your product or service's specific characteristics and requirements. In Miro, you can add or remove sections of the template, tailoring to your specific needs.
How can I ensure that a GTM strategy remains relevant and effective?
Regularly reviewing and updating the GTM strategy is key to adapting to changing market conditions, competition, and customer preferences. Flexibility is crucial in remaining relevant and effective.
Can I work with others while using a GTM strategy template?
Yes, collaboration is often encouraged, particularly when developing a go-to-market strategy. Input from various team members, including marketing, sales, and product development, can contribute to a more comprehensive and effective strategy.
Get started with this template right now.
Project Timeline Builder
Works best for:
Timeline, Planning
The Project Timeline Builder template is a powerful tool for planning and managing project timelines. It helps you break down projects into manageable tasks, set deadlines, and track progress. This template ensures you stay organized and meet your project goals efficiently.
Strategic Technology Roadmap Worksheets
Works best for:
Roadmap, Planning, Mapping
We all know that technology commercialization success starts with the end in mind, a product with market viability.
Use Case Diagram Template
Works best for:
Marketing, Market Research, Diagrams
A use case diagram is a visual tool that helps you analyze the relationships between personas and use cases. Use case diagrams typically depict the expected behavior of the system: what will happen and when. A use case diagram is helpful because it allows you to design a system from the perspective of the end user. It’s a valuable tool for communicating your desired system behavior in the language of the user, by specifying all externally visible system behavior.
B2B – Product Journey Map & User Network
Works best for:
Planning, Product Management
The B2B Product Journey Map & User Network template helps product teams visualize and understand the complex journey of B2B customers. By mapping user interactions, pain points, and touchpoints across the buyer's journey, this template provides insights into user behavior and preferences. With sections for analyzing user needs, identifying opportunities, and optimizing user experiences, it enables teams to design tailored solutions and drive customer satisfaction. This template serves as a strategic tool for enhancing B2B product offerings and maximizing customer value.
Product / Market Fit Canvas Template
Works best for:
Market Research, Strategic Planning, Product Management
The product/market fit canvas template is used to help product teams meet customer and market needs with their product design. This template looks at a product in two dimensions: first, how the product fits user needs, and second, how the fully designed product fits within the market landscape. This combined metric understands a product holistically from the way customers use and desire a product, to the market demand. By comparing customer and product qualities side by side, users should better understand their product space and key metrics.
ERD Educational Learning Management System Template
Works best for:
ERD
The ERD Educational Learning Management System Template is designed to streamline the management and organization of educational systems, particularly useful for institutions adapting to online and hybrid learning environments. It helps in efficiently planning and implementing Learning Management System (LMS) features by identifying key entities such as Students, Courses, Instructors, Assignments, and Grades, and the relationships between them.