Empathy Map
Knowing who your users are isn't enough. You have to know how they behave.
At Invoke, we believe that knowing who our users are isn't enough. We have to know how they behave.
By using using an Empathy Map, we can outline shared behaviours of a persona archetype. This behavioural information proves to be much more practical when strategizing and designing products than the demographic information of traditional personas.
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IASA - Stakeholder Empathy Map
Works best for:
Market Research, Research & Design
Stakeholder Empathy Map Template is designed to understand the perspectives of stakeholders. It helps you capture their needs, concerns, and motivations, ensuring your projects align with stakeholder expectations and foster better collaboration.
Creative Brief Template
Works best for:
Design, Marketing, Desk Research
Even creative thinkers (or maybe especially creative thinkers) need clear guidelines to push their ideas in productive, usable directions. And a good creative lays down those guidelines, with information that includes target audience, goals, timeline, and budget, as well as the scope and specifications of the project itself. The foundation of any marketing or advertising campaign, a creative brief is the first step in building websites, videos, ads, banners, and much more. The brief is generally prepared before kicking off a project, and this template will make it easy.
Experience Map
Works best for:
Desk Research, Mapping
Plan your product according to your customer’s needs and desires with the Experience Map Template. Bring a customer-centric approach to product development and branding.
AI-Enhanced Empathy Map
Works best for:
Market Research, Research & Design
AI Enhanced Empathy Map combines traditional empathy mapping with AI insights. This innovative template helps you gather and analyze user data, leading to more accurate and personalized user experiences. Ideal for product development teams using AI.
Service Blueprint
Works best for:
Research & Design
The Service Blueprint by Slalom Philadelphia helps you map out service interactions and backstage processes. It's perfect for identifying service gaps and optimizing workflows. Use this template to align teams, improve customer experiences, and ensure seamless service delivery. It's ideal for fostering collaboration and strategic planning, making it a valuable tool for service design and improvement initiatives.
Cost-Benefit Analysis Template
Works best for:
Leadership, Decision Making, Strategic Planning
With so many day-to-day decisions to make—and each one feeling high-stakes—it’s easy for all the choices to weigh a business or organization down. You need a systematic way to analyze the risks and rewards. A cost benefit analysis gives you the clarity you need to make smart decisions. This template will let you conduct a CBA to help your team assess the pros and cons of new projects or business proposals—and ultimately help your company preserve your precious time, money, and social capital.