Customer Journey Map
Map an intuitive customer journey.
The aim of the customer journey is to help you break down the customer's activities from both a front-end and back-end perspective.
The front-end activities are clearly visible and customer-facing, whilst the back-end ones are activities invisible to the customer, yet important variables to be considered in any product or service.
The sustainability layers helps you stay aware of the environmental impact a business will generate, thinking about positives, negatives and ideas worth exploring.
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Practical Customer Journey Mapping
Works best for:
Customer Journey Map
Today, customers hold companies to high standards for product quality and user experience.
Experience Map
Works best for:
Desk Research, Mapping
Plan your product according to your customer’s needs and desires with the Experience Map Template. Bring a customer-centric approach to product development and branding.